Sunday, 23 January 2011

Font Analysis


In the lesson we focused on fonts used in movie sequences and titles.

We learnt when we design our own sequence we need to think very carefully about the type of font that we use.

There are basically two types of font:
Serif fonts - such as Times and Courier
Serif fonts are generally more traditional and often slightly more formal than sans serif fonts.
(A serif is the extra little detail at the end of each stroke of every letter)
Serif fonts are used more in newspapers than in magazines.

Sans serif fonts - are fonts such as Arial and Comic Sans
Sans serif fonts are generally more informal and more modern and more ‘friendly’. Sans serif is used in magazines than newspapers

Font analysis

What does the font PALATINO suggest as used in the promotion of PEARL HARBOUR?

The title of the film pearl harbour uses classical, serif font. ‘Pearl harbour’ is shown In large capital letters, this makes it stand out. The capital letters reflect prestigious, power and importance of pearl harbour.  The Mise en scene is shown by the uniform worn by the characters, they are shown to be from the military which reflects big and important and links with the title.   Also the way they are positioned show there prestigious.

The film 'Rocky' uses the font Franklin gothic Heavy. The Title ‘Rocky’ has been presented in bold so it can stand out to the viewers. The words are shown in this large bold. It is also tight either side . This connotes its wanting to come out of the page.  I believe the simple font links with the character Rocky because he is the ordinary uneducated, simple guy.


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