Wednesday, 26 January 2011

A bit more on fonts.

Fonts play an important part in a films title sequence / poster. The font used in the Public Enemies film was created by Neville Brody especially for the film. The typeface called , New Deal, was comissioned by the movies director Michael Mann for the film which is about the criminal underworld of Chicago during the 1930's. Brody says that after Mann wanted a font that evoked the Depression Era , he got inspiration from posters for Roosevelts New Deal, which promoted economic relief after the Wall Street crash. Brody says that his font is 'solid' and 'clearly masculine'. He also says that the holes in the letter B , look too small and like bullet holes , which he describes as 'very apt' .

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